Ready to capture the international dance floor once again, Electric Love marks the explosive return of Dirty Vegas. It finds that elusive sweet spot between the slickly polished electronic sounds of their past and a more decidedly rock edge, deftly balancing beats and guitar-led melodies. After touring the world on the strength of two albums (2002’s Dirty Vegas, 2004’s One), music featured in two films (2005’s Goal!, 2006’s The Boys & Girls Guide To Getting Down) and an international dance hit that snagged a Grammy (“Days Go By”), Dirty Vegas (Steve Smith and the non-related Ben Harris and Paul Harris) had parted ways in 2005 to work on individual projects and just to take a breather. Without the pressures of a recording contract or label executives issuing directives, the trio found a fresh kind of positivity when they reformed four years later to craft Electric Love. Dirty Vegas is rocking with an updated sound on their new album, but the fact that they are game-changers is nothing new; just ask anyone in the music business who deals with the worlds of licensing for film and television. The band’s debut single “Days Go By,” originally released in 2001, appeared on a television advertisement for Mitsubishi. The revived single, and its wonderfully magnetic original video, not only catapulted to Grammy success (for Best Dance Recording in 2003), but was a huge benchmark that helped set a whole new model for the marketing of music. The band also won three DanceStar Awards and was even named Electronic Artist of the Year by Playboy.
Written and produced by photographer James Gooding (www.jamesgooding.com) the “Electric Love” video features Jena Malone (The Soloist, Into The Wild, Donnie Darko) as she has never been seen before (pole dancing (!), hanging at a cool muscle car race).
“Electric Love” is James Gooding’s directorial debut as well as the first visual element from Dirty Vegas’ new album—also titled Electric Love—due out April 26 on OM Records. It is also the first of two videos with Jena that will run concurrently over one larger narrative.