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“Keys to the Barn” Sweepstakes!

“Keys to the Barn” Winner plus 10 friends will receive:

• Tickets to the Bonnaroo 2010 Music & Arts Festival
• Roundtrip transportation to and from the fest
• Sleep accommodations via private access to the Fuse Barn (complete with Air Conditioning, Power Generator, Private Restrooms)
• Meet-and-Greet with Bonnaroo 2010 artist and acclaimed LA rock group, Dawes
• Free Twix product throughout the festival weekend

Sweepstakes Trailer: http://www.youtube.com/watch?v=a7V3uJxk5wo
Sweepstakes Entry Page: http://fuse.tv/keystobarn

LOS ANGELES BASED ROCK BAND DAWES

TO BE PART OF FUSE/TWIX® SWEEPSTAKES

Winner of Sweepstakes and Friends

To Get a Private Meet and Greet With Band

Fuse, Madison Square Garden’s national music television network, and TWIX® Brand announced today that rock band Dawes will make an appearance at the Fuse/TWIX® Barn this summer at Bonnaroo. The band, composed of brothers Taylor and Griffin Goldsmith, Wylie Gelber, and Alex Casnoff, will be performing at Bonnaroo and are scheduled for a private meet and greet with the winner of the “Fuse and TWIX® Keys to the Barn Sweepstakes.” The Los Angeles-based band recently released their debut album, North Hills, featuring tunes described as graceful and poetic Southern-tinged rock with an LA influence.

The sweepstakes offers music fans a unique experience to enjoy Bonnaroo in style. Festival lovers can log onto to www.fuse.tv/keystobarn to enter, and the winner plus ten friends (open to legal residents of the contiguous U.S. & D.C., age 21 years or older as of date of entry) will receive tickets to the Bonnaroo Music & Arts Festival, roundtrip transportation arriving June 10 and departing June 13, exclusive access to the air-conditioned Fuse/TWIX® Barn and TWIX® product.

As the exclusive broadcast partner, Fuse will air footage from Bonnaroo in three special one-hour episodes featuring highlight performances from the festival. Fuse will also air “Fuse and TWIX® Festival Reports” on-air and online on both Fuse.tv and www.facebook.com/twix.us. The “Festival Reports” will provide viewers with a recap of exclusive content from the best festival happenings of the summer.

The Bonnaroo Music & Arts Festival is a four-day, multi-stage camping festival held on a beautiful 700-acre farm in Manchester, Tennesseeevery June. Bonnaroo brings together some of the best performers in rock and roll, along with dozens of other artists and comedians.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM, SERAMIS®, CIRCUHEALTHTM and COCOAPROTM.

For more information, please visit www.mars.com.

About Fuse

Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks – all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company wireless and online initiatives. MSG Media is a division of Madison Square Garden, Inc. (Nasdaq:MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular. Additional information about Fuse can be found at www.fuse.tv.

About Bonnaroo
Bonnaroo was conceived in 2002 and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has also featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, Nine Inch Nails, Merle Haggard, The Dave Matthews Band, James Brown, The White Stripes, The Dead, Regina Spektor, Bon Iver, Snoop Dogg, David Byrne, Widespread Panic, Death Cab For Cutie, Al Green, Elvis Costello, Amadou and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among so many others.

The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today’s best comedians working today. From Chris Rock, Lewis Black, Flight of the Concords, David Cross and Fred Armisen to Jimmy Fallon, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Zach Galifianakis, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.